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【单选题】
对于那些“认识到拿人家东西不对,也为此感到羞愧,但还是抵挡不住一些好东西的诱惑,从而出现了偷盗行为”的孩子,应加强( )的培养。A.
.道德认识
B.
.道德情感
C.
道德意志
D.
道德信念
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举一反三
【单选题】When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?
A.
expanded the length of the product line
B.
expanded the width of the marketing mix
C.
expanded the depth of the product mix
D.
expanded the width of the product mix
E.
used a contraction strategy
【单选题】__________ is the number of items within a product line.
A.
Brand equity
B.
Product line breadth
C.
Product line depth
D.
Product mix depth
E.
Product mix breadth
【简答题】The major product line decision involves product ________, the number of items in the product line.
【单选题】________ occurs when a company lengthens its product line beyond its current range.
A.
Product line filling
B.
Product line stretching
C.
Co-branding
D.
Niche marketing
E.
Market diversification
【单选题】________ involves adding more items within the present range of the product line.
A.
Market diversification
B.
Brand extension
C.
Product line filling
D.
Upward product line stretching
【单选题】________ involves adding more items within the present range of the product line.
A.
Market diversification
B.
Brand extension
C.
Product line filling
D.
Upward product line stretching
E.
Downward product line stretching
【单选题】The major product line decision involves product ________, the number of items in the product line.
A.
features
B.
line depth
C.
line conformance
D.
line length
E.
packaging
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