v GE的道德经营法则——做一个具有社会责任感的好公司 v 背景与情境 : v 杰夫·伊梅尔特走马上任美国通用电气的董事长兼首席执行官后宣布:将通过四方面的努力让公司保持领先地位。其中三项是老生常谈:执行力、有机增长和卓越员工,第四是前所鲜见的:道德,这也是他改革清单上的首要头条。他希望以后通用在不动摇利润原则的情况下为公司注入新价值理念-——一个具有社会责任感的好公司。 v 问题: 伊梅尔特的经营哲学对现代企业伦理道德建设的现实意义是说明?
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