There are few ads that have 1____the test of time. Certain ads are simple and outstanding; they are classics. Good ads work on two levels: they 2____the mind of the consumer and at the same time deliver a selling message. Spokespeople and celebrities have been an important part of many classic ads. Michael Jordan, the premier 3____of the 1990s, delivered believable 4____for Diet Coke, Wheaties, and Nike, to name but a few. His animated Coke ads, with a variety of cartoon characters, shown during the 1992 and 1993 Super Bowls, produced awareness scores five times higher than normal. Drama is often an important aspect of successful 5____. One of the most dramatic advertisements ever produced was a commercial for the 6____of the Apple Macintosh computer that took on Apple's most serious competitor, IBM. The stark images of the classic George Orwell novel 1984 came alive in this commercial, which only ran once, during the 1984 Super Bowl before 100 million viewers. Not only was this ad a fascinating drama, it also demonstrated the power of a timely media buy.