PART 1 THE BUSINESS ENVIRONMENT This part of the business plan asks students to come up with a “great idea” for a business, creating an identity and forming a concrete notion of what the business will do. The first part of the plan also asks students to identify the type of ownership the business will take and briefly looks at who the firm’s target customers are. This part of the plan also looks at how the business will interact with the community and demonstrate business ethics and social responsibility, and includes a perspective on the impact of global business.