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【单选题】
据不完全统计,抗日战争期间中国军民伤亡人数是()
A.
2000多万
B.
3500多万
C.
4000多万
D.
5000多万
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【简答题】图中2、4、6、8、9指的是?
【单选题】American Company produces flags. The company uses the following direct cost categories: Category Standard inputs for 1 output Standard cost per input Direct materials 2.00 $12.50 Direct labour 0.70 $9...
A.
$2375.00 U and $6250.00 U
B.
$2931.50 U and $5196.50 F
C.
$3317.50 F and $5337.50 U
D.
$4171.50 U and $5031.50 F
【简答题】图中2、4、6、8、9指的是?
【单选题】建设社会主义文化强国,必须大力发展文化事业和文化产业。有关表述不正确的一项是( )
A.
要坚持以人民为中心的导向深化文化体制改革
B.
加快构建把经济效益放在首位、社会效益和经济效益相统一的体制机制
C.
要按照全面协调可持续的要求,推动文化产业跨越式发展
D.
要坚持政府主导,按照公益性、基本性、均等性、便利性的要求,加强文化基础设施建设
【单选题】Which of the following is true of direct marketing?
A.
Its marketing message is fixed and does not change according to the customer's requirements.
B.
It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C.
It is presented as company news rather than as a sales-directed communication.
D.
It does not involve any interaction between the company and its customers.
E.
It is an impersonal promotion tool that hinders two-way communication.
【单选题】直复营销(direct marketing)与直销(direct selling)的区别在于(    )。
A.
是否利用广告介绍产品    
B.
是否邮寄交货
C.
推销人员是否介入    
D.
顾客是否写信或打电话订货
【单选题】Which type of product might require a more direct marketing channel to avoid delays and too much handling?
A.
lower-priced products
B.
perishable products
C.
products in their maturity stage
D.
high-priced products
【单选题】Which of the following company uses direct marketing?
A.
Amazon
B.
Walmart
C.
Dell
D.
Taobao
【单选题】According to the famed father of Direct Marketing, Lester Wunderman, which of the following phrases reflects the marketing concept?
A.
The supplier is king.
B.
Marketing should be viewed as hunting and not gardening.
C.
This is what I make, won’t you please buy it?
D.
This is what I want, won’t you please make it?
【多选题】Which of the followings are forms of direct marketing?
A.
Telemarketing
B.
Catalogue marketing
C.
Door-to-door selling
D.
Automatic vending machines
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