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【单选题】
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today's prosperous societies the distinction has become obscure because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want. In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty good in the United States. People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items. Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way. Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different, Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping. A word processor can be looked on as satisfying a need rather than a want if
A.
it is used at home to do paper work.
B.
it is used by a writer to type a novel.
C.
it becomes the only means to an end.
D.
a writer does not want to use it.
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举一反三
【单选题】关于息止颌位,以下哪一点是正确的
A.
从正中关系向正中牙合位滑动的过程
B.
又叫牙位
C.
位于正中关系后下方
D.
与牙的存在无关
E.
以上都不对
【单选题】关于息止颌位,以下哪一点是正确的()
A.
从正中关系向正中位滑动的过程
B.
又称牙位
C.
位于正中关系后下方
D.
与牙的存在无关
E.
以上都不是
【判断题】你半夜从梦中醒来,听见厨房发出响声。这时你的反应是不是冷静的思考
A.
正确
B.
错误
【判断题】你半夜从梦中醒来,听见厨房发出响声。这时你的反应是不是不安
A.
正确
B.
错误
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患者的愤怒渐渐消退
B.
患者很和善、很合作
C.
患者有侥幸心理, 希望是误诊
D.
患者认为做善事可以死里逃生
E.
患者开始接受自己患了不治之症的事实
【判断题】你半夜从梦中醒来,听见厨房发出响声。这时你的反应是不是沉着应对
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正确
B.
错误
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A.
正确
B.
错误
【单选题】关于息止颌位,以下哪一点是正确的
A.
从正中关系向正中合位滑动的过程
B.
又叫牙位
C.
位于正中关系后下方
D.
与牙的存在无关
E.
以上都不对
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A.
充满忧郁和悲哀
B.
患者很和善、很合作
C.
患者希望采取各种方法延迟生命
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E.
患者开始接受临终的事实
【判断题】你半夜从梦中醒来,听见厨房发出响声。这时你的反应是不是身体有点僵硬
A.
正确
B.
错误
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