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【简答题】
互换性按照互换程度范围可分为:______________和________________。
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皮皮学刷刷变学霸
举一反三
【单选题】Marketers using ________ often form groups of consumers based on the outcomes they desire from the product.
A.
behavioral segmentation
B.
benefit segmentation
C.
online selling
D.
usage segmentation
【单选题】Marketers must be careful to guard against ________ when using age and life cycle segmentation.
A.
discrimination
B.
underestimating
C.
stereotyping
D.
traditional marketing
E.
cultural bias
【判断题】In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
A.
正确
B.
错误
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