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【简答题】
阅读材料，运用相关知识回答问题。 材料一近年来，电子商务蓬勃发展，网上购物因方便、实惠而受到消费普遍欢迎，与此同时，一些传统的实体商店门庭冷落，有的百年老店已经破产，有的则正处于破产边缘。在长沙经营一实体书店的小老板告诉记者，“对于网络书店的冲击，实体店相当无奈，因为他们的成本比我们低，相应地，卖价也低。很多读者都是到实体店看样书，满意了再到网上订购，这样下去，实体书店迟早都要死掉。 材料二2012年6月，由电商首先向实体卖场发起的价格战首次引发全国关注，同年8月再次引发了更大规模的商战。之后，电商自造的“双11”节创造了191亿元人民币销售佳绩。2013年6月，京东发布10周年庆网上购物促销活动的消息后，各实体连锁店立即展开连续攻势，商发起挑战，纷纷喊出“线上线下同价”“击破网价”“比网价更低”等口号，主动迎击电商发起的价格战。从经济生活的角度，分析电商与实体商店展开价格战的原因是什么？
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