The board of Helot Co has asked the finance director to explain what activities can be undertaken to close a cost gap on its computer games. Which of the following would be appropriate ways for Helot Co to close a cost gap? (1) Buy cheaper, lower grade plastic for the game discs and cases (2) Using standard components wherever possible in production (3) Employ more trainee game designers on lower salaries (4) Use the company’s own online gaming websites for marketing