【判断题】在调查访问中,被访者除了遗忘,还可能会出于对社会期望的考虑,故意隐瞒事实或夸大报道,这称为“鲶鱼效应”。( )
【单选题】Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He a...
B.
psychographic segmentation
D.
geographic segmentation
E.
age and life-cycle segmentation
【单选题】UK house builders are increasingly focused on building flats and apartments in towns and cities that appeal to single-person households. What kind of segmentation is encouraging house builders to do t...
A.
Socio-economic segmentation
C.
Demographic segmentation
【单选题】The car ran ___ the direction of Shanghai.
【简答题】阅读理解。 Shanghai: Car rentals (出租) are becoming more and more popular as an inexpensive way of taking to the roads.Business people,foreigners and families alike are good use of the growing indust...
【单选题】---How about the trip to Shanghai, Kitty? ---Everything was fantastic if our car did not _______ for some times on the way.
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A.
geographic segmentation
D.
demographic segmentation
【单选题】Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will ...
B.
geographic segmentation
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A.
geographic segmentation
D.
demographic segmentation
E.
psychographic segmentation