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皮皮学刷刷变学霸
举一反三
【单选题】Why do some publishers no longer promote their books?
A.
Because the paper books are not profitable enough to sustain promotion.
B.
Because Amazon's near monopoly over the industry makes promotion unnecessary.
C.
Because the public have easy access to the books' sales and reviews.
D.
Because all the writers are promoting the books on their own.
【简答题】声道分为:
【单选题】What do publishers have to do if they want their digital products to be successful according to Murphy?
A.
They have to make the prices lower.
B.
They have to provide more kinds of products.
C.
They have to advertise their products.
D.
They have to design the user experience to be as interactive as possible.
【单选题】What are editors and publishers doing to attract non-readers?
A.
Lowering the prices of their newspapers.
B.
Shortening their news stories.
C.
Adding variety to their newspaper content.
D.
Including more advertisements in their newspapers.
【单选题】Why are publishers making their books freely available?
A.
They want to make money.
B.
They do not like to lose their audience.
C.
They are competing for fun.
D.
They try to win more freedom.
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