请根据短文的内容，回答题。 Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stocknoldes(股东) , by the financial community, by the communities in which it operates, and by the federal and __________ (51) governments. Public image is controllable to a __________ (52) extent, just as the product, price, place, and promotional efforts are. A firm&39;s public image __________ (53) a vital role in the attractiveness of the firm and its products to employees, customers, __________ (54) to such outsiders as stockholders, suppliers,creditors (债权人) , government officials, as well as __________ (55) special groups. With some things, it is impossible to satisfy all the diverse publics: for example, high quality products and service standards should bring almost complete approval, __________ (56) low quality products and service would receive wide __________ (57). A firm&39;s public image, __________ (58) it is good, should be treasured and protected. It is a__________ (59) asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has __________ (60) a quality image, this is not easily countered or imitated by competitors. __________ (61) an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to __________ (62) the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm&39;s stock to command a higher price-earnings ratio than other firms in the same industry __________ (63) such a good reputation and public image. A number of factors affect the public image of a corporation, __________ (64) physical facilities, contacts of outsiders with company employees, product quality and dependability, prices__________ (65), customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. __________ 查看材料