What is the difference between a reverse auction and mass customization?
A.
Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
B.
Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.
C.
Mass customization require a click-and-mortar environment; reverse auctions do not.
D.
Mass customization can sell digital products; reverse auctions sell commoditylike products.