Communication comes from the Latin cornrnunis, common. When we communicate we are trying to establish a 'commonness' with someone. That is, we are trying to share information, an idea, or an attitude. At this moment I am trying to communicate to you the idea that the essence of communication is getting the receiver and the sender 'tuned' together for a particular message. At this same moment, someone somewhere is excitedly 'phoning' the fire department that the house is on fire. Somewhere else a young man in a parked automo bile is trying to convey the understanding that he is overwhelmed because he loves the young lady. Somewhere else a newspaper is trying to persuade its readers to believe as it does about the Republican Party. All these are forms of communication, and the process in each case is essentially the same. Communication always requires at least three elements — the source, the message, and the destination. A source may be an individual or a communication organization(like a news paper, publishing house, television station or motion picture studio). The message may be in the form. of ink on paper, sound waves in the air, impulses in an electric current, a wave of the hand, a flag in the air, or any other signal capable of being interpreted meaningfully. The destination may be a discussion group, a lecture audience, a football crowd, or a mob; or an individual member of the particular group we call the mass audience, such as the reader of a newspaper or a viewer of television. Which of the following statements is NOT true about 'communication'?