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【单选题】
—Read the article below about marketing management. —For questions 18-20, mark one letter (A, B, C, D) on your answer sheet for the answer you choose. Marketing Management Playboy's principal distribution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also sold other brands of men's premium shoes. Play boy's shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts. Because producing high-quality men's dress shoes demanded highly skilled labor and specialized facilities, Playboy's entire product life had been manufactured at the company's facility in Lynn, Massachusetts, through our most of the company's history. As consumer preferences changed and fashion became more important in men's shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboy's quality and feature specifications yet could extend the brand's franchise to a younger age group. Playboy's executives labeled these styles 'outside' shoes, while those manufactured at the Lynn plant were called 'inside' shoes, in 1985, the average prices the retailer paid Playboy for pair of inside shoes was $52 and, for a pair of outside shoes, $34. Variable manufacturing costs per pair of inside shoes were $40. The average cost of a pair of outside shoes to Playboy was $28. Playboy sold approximately 160 inside shoe styles and 56 styles made by outside manufacturers, Since there were 80 sizes to each style, Playboy' total SKUs numbered around 17,280, and it carried an inventory in stock of over 64,000 pairs, Both internal and external production schedules for each style. were set in advance, based on sales projections. Playboy rarely did 'makeup' (styles not included in its regular product line, manufactured to the specification of a retailer) for a particular retail account. Each of Playboy's 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform. 'previews' at the beginning of fail and spring seasons as a method of increasing both consumer and trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the company's entire line to store customers. During the preview, the customer was offered a price promotion of $10 off any pair of Playboy shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy sales person would spend time with the retailer's salespeople and customers describing the quality and comfort of Playboy shoes. Company management believed that consumers were likely to 'trade up' to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail sales people often missed sales opportunities by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Playboy's goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of annual sales were made during the fall and spring previews. Playboy management tracked the sales of every shoe style. If sales of a particular style. slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style. before the style. was terminated or 'closed out'. Established retail accounts had the
A.
128,000
B.
4,480
C.
17,280
D.
68,000
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【单选题】( )是小孩子最叛逆的时候。
A.
8岁
B.
15岁
C.
18岁
D.
22岁
【单选题】间接钢筋的体积配筋率是指( )范围内的间接钢筋的体积。
A.
毛截面积
B.
净截面积
C.
有效截面积
D.
核心面积
【单选题】平面成凸形的原因可能是( )。?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office">?xml:namespace>
A.
研磨液不当?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office">?xml:namespace>
B.
研磨剂涂得太厚?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office">?xml:namespace>
C.
研磨时没有更换方向?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office">?xml:namespace>
D.
装夹不正确?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office">?xml:namespace>
【单选题】关于现阶段我国金融理财产品存在的缺陷,下列说法错误的是()。
A.
理财的相关理论研究,尚有严重缺陷,研究人员严重缺乏
B.
个人理财产品过多,难以抉择
C.
理财从业人员短缺,质量不高,知识不全面
D.
严格分业经营,诸多大型金融产品无法推出
【单选题】传统权力精英指的是:()。
A.
老中间阶层
B.
容克贵族
C.
大资产阶级
D.
知识分子
【单选题】平面成凸形的原因可能是( )。 prefix="o" ns="urn:schemas-microsoft-com:office:office" ?xml:namespace>
A.
研磨液不当
B.
研磨剂涂得太厚
C.
研磨时没有更换方向
D.
装夹不正确
【简答题】请参考 资料库中职业生涯规划书(学生模板) 完成自己的职业生涯规划书 WORD版 开学前上缴学委处
【单选题】传统权力精英指的是:()。
A.
老中间阶层
B.
知识分子
C.
大资产阶级
D.
容克贵族
【简答题】目前 CMMI 包括哪些子模型?
【判断题】降低沉井水位有助于沉井下沉。
A.
正确
B.
错误
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