96% of all shopping transactions go 1 .But what protection do you have as a consumer from an 2 seller? If you buy 3 goods you have the right to return them to the seller within seven days and get a full cash refund. Within 28 days you can obtain a credit note for our unwanted purchase. In cases of 4 in receiving goods or finding that the goods were not as advertised, you will have more trouble. Even if you have paid 5 and acted in good faith, there is no guarantee the seller will do the same. An online trader might, for example, sell you something he doesn’t have 6 stock. When you complain, he might answer that there has been a ‘slight delay in 7 ’ and there is little you can do. In the end, if you cannot get satisfactory compensation from the supplier, then your only option is to take your case to a consumer association or small claims court. Unsurprisingly, most people don’t bother. They just tell their friends to 8 of the company in future. But what happens if you feel that you have been 9 for a product or service? This is a situation that, up to now, even the small courts have not been able to help with. However, in a recent court case a large sportswear retailer was found guilty of selling football shirts at an 10 price and fined a six-figure sum.