McDonald's University British universities can be depressing.The teachers moan about their pay and students worry they will end up frying burgers-or jobless. Perhaps they should try visiting McDonald's University in London's East Finchley.Students are often "rough and ready", with poor qualifications and low self-esteem.But ambition-arousing pictures display the ladder of opportunity that leads from the grill (烤架) to the corner office (McDonald's chief executives have always started at the bottom).A map of the world shows the seven counterpart universities.Cabinets display trophies (奖杯) such as the Sunday Times award for being one ofBritain's best 25 employers. McDonald's is one ofBritain's biggest trainers.It gets about one million applicants a year, accepting only one in 15, and spends 40 million a year on training.The Finchley campus, opened by Margaret Thatcher in 1989, is one of the biggest training centres in Europe.It is part of a bigger system.An employees' web-portal, Our Lounge, provides training as well as details about that day's shifts, and allows employees to compete against each other in work-related video games. The focus is on practicalities.A retired policeman conducts a fast-paced class on conflict management.He shows a video of a woman driven angry by the fact that you cannot get chicken McNuggets at breakfast time.He asks the class if they have ever had a difficult customer, and every hand goes up.Students are then urged to share their advice. Self-esteem and self-management are included in the courses, too. A year-long apprenticeship (学徒) programme emphasising English and maths leads to a nationally recognised qualification.McDonald's has paid for almost 100 people to get degrees from Manchester Metropolitan University. The company professes to be not confused by the fact that many graduates will end up working elsewhere.It needs to train people who might be managing a business with ae5m turnover (营业额) by their mid-20s.It also needs to satisfy the company's appetite for senior managers, one of whom will eventually control the entire global McDonald's empire.