What is multimedia? By now you should agree that 1 isn't any one thing but a complex entity that involves many things: 2 , software, and the 3 where they meet. With multimedia, you don' t have to be a passive recipient. You can 4 . You can interact. You can make it do what you want it to do. It means you can tailor a multimedia presentation to your own needs. You can cut through the chaff and dig directly into the important data in a report, pull together reports and video clips from around the world that interest you. That's the strength of multimedia and what 5 it from traditional media like books and television.