【单选题】以品牌价值为导向建立( )是企业提升竞争力的重要途径
【单选题】组织的资源包含有形资源和无形资源,无形资源一般难以被竞争对手了解、购买、模仿或替代,是一种十分重要的企业核心竞争力的来源,包括品牌、技术、专利、______、商标、企业文化及组织经验等。
【单选题】某市一个商业区内有两家经营十分成功的商业企业。甲企业为大型连锁超级市场,乙企业是某著名品牌服饰的经销商。甲企业在经营中充分利用信息技术的支持,及时获取产品和市场信息,并进行快速处理和准确传递。根据信息系统提供的信息,甲企业实现了对各连锁店准确而及时的供货,加速了存货周转,降低了成本,其经营的商品以低廉的价格吸引了大量的顾客。乙企业经营的品牌服饰由知名设计师设计,手工制作,样式独一无二,虽然价格昂贵...
【单选题】Read the article below about price planning. Choose the best sentence from the list to fill each of the gaps. For each gap 8—12 mark one letter (A—G) on your Answer Sheet. Do not mark any letter more ...
B.
obtained by the purchase of a new bottling machine by a soda manufacturer
C.
where the consumer gives the seller money plus a trade-in
D.
available for other items
E.
Prices are usually reduced by sellers
F.
price means what one pays for what he wants
G.
systematic decision-making by an organization regarding all aspects of pricing (8)
【单选题】Price Planning A price represents the value of a goods or service for both the seller and the buyer. Price planning is systematic decision making by an organization regarding all aspects of pricing. T...
A.
a price contains all the terms of purchase
B.
obtained by the purchase of a new bottling machine by a soda manufacturer
C.
where the consumer gives the seller money plus a trade-in
D.
available for other items
E.
prices are usually reduced by sellers
F.
price means what one pays for what he wants (46)