【单选题】Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student ne...
A.
the profitability associated with brand development
B.
associations indirectly transferred to the brand by linking it to a person
C.
the product and all accompanying marketing activities and supporting marketing programs
D.
the initial choices for the brand elements or identities making up the brand