皮皮学，免费搜题
登录
搜题
【简答题】
“999"品牌的扩张策略 我国的三九集团以“999”胃泰起家,企业的品牌经营如此成功,以至于消费者把“999'视为胃泰这种药物的代名词,这正是品牌定位所追求的最高境界。 然而,三九集团随后进行了品牌扩张。如果说,企业把“999”延伸到感冒灵,消费者尚可以接受的话,那么把“999”延伸到啤酒可就让消费者不知所措了。虽然广告上说的是“九九九冰啤酒,四季伴君好享受”,但是消费者一拿起九九九啤酒,第一个潜意识的反应恐怕是联想起“999”胃泰这种药,喝带有“心理药味”的酒自然不是一种享受。如果进一步联想到饮酒过量会伤胃,九九九冰啤还会有好的销路吗?换另一角度考虑,“999”分明在劝人喝酒,还算是“胃泰”吗? 案例思考: (1)可供企业选择的品牌决策有哪些? (4分) (2)三九集团采取的是哪种品牌决策?这种决策有什么风险? (4 分) (3)从上述案例中,我们应吸取什么教训? (4分)
拍照语音搜题，微信中搜索"皮皮学"使用
参考答案：
参考解析：
知识点：
皮皮学刷刷变学霸
举一反三
【单选题】With regard to the definition of revenue given by IFRS15, which of the following statements is true?
A.
Revenue includes cash received from borrowings
B.
Revenue includes cash received from share issues
C.
Revenue arises from ordinary activities only
D.
Revenue may arise from either ordinary activities or extraordinary activities
【单选题】IFRS 15 Revenue from Contracts with Customers states that, where performance obligations are satisfied overtime, entities should apply an appropriate method of measuring progress.Which TWO of the foll...
A.
(2) and (3)
B.
(1) and (3)
C.
(2) and (4)
D.
(1) and (4)
【单选题】IFRS 15 defines revenue as:
A.
Increases in economic benefits during the accounting period in the form of inflows orenhancements of assets or decreases of liabilities that result in increases in equity, other thanthose relating to contributions from equity participants.
B.
The gross inflow of economic benefits arising from the ordinary operating activities of an entity.
C.
Income arising in the course of an entity’s ordinary activities.
D.
The fair value of consideration received or receivable arising from the ordinary operating activities of an entity.
【单选题】Derringdo also sells a package which gives customers a free laptop when they sign a two-year contract for provision of broadband services. The laptop has a stand-alone price of $200 and the broadband ...
A.
$439
B.
$281
C.
$461
D.
$158
【单选题】药学服务的宗旨()
A.
体现了“以人为本”的宗旨
B.
体现了“为人民服务”的宗旨
C.
体现了“人民至上”的宗旨
D.
体现了“全心全意”的宗旨
E.
体现了“主动服务”的宗旨
相关题目：