![](https://cos-cdn.shuashuati.com/pipixue-wap/2020-1230-1107-56/ti_inject-812ce.png)
New-product development time is the time taken by companies to ________.
A.
test the prototype and start the large scale production of a product
B.
design and develop the prototype product
C.
create new products and bring them to market
D.
improvise existing products and re-launch them to market