Word Bank: brainstorm, campaigns, commercials, electronic,databases, magazine, media mix, medium, PR, radio, Situation Analysis, websites (Note: Two of the words above are interchangeable. But use each only once.) Why do we do advertising? Why do we(1) creative and new TV and(2) (3) , or design richly informative (4) ads ? Why do we do exhaustive research and (5) to plan (6) using a (7) or several different media in our(8) to reach different people? Why do we compile huge (9) filled with information about our client's customers? Why do we design fantastic Flash(10) , and execute (11) events for the media to take notice of? Why? Because we're in advertising!