There are many benefits to be derived from exhibiting at a show.      1      held on an annual or biannual basis, it is an exciting look-forward-to event: everyone is    2        what it will be like, who shall be there, what will be different and new, what may happen and so on. Just by being there, you can help to    3       , change or maintain you reputation and status in the field. In many     4       you almost have to be present to “keep up with the Joneses”. Your   5      could be viewed—correctly or incorrectly—as a bad sign, possibly even of impending business failure. Depending on the size of your stand, you may display a fuller range of goods than your sales team can take out the road. Large items—everything from an office photocopier to a mocked up， one—bedroom starter home may be shown too. Your products can be displayed as you want them to be seen under controlled     6      . They may also be     7      , touched, tested, examined and operated by visitors. Supporting material from pattern swatches to     8      literature is readily     9     to hand. In theory，you can create the perfect sales      10      . Usually，a relaxed and informal show atmosphere exists at an event. For visitors, 11                                                                             . They want to be there in a positive mood, because they are potentially interested in you and your goods and services. They have time to concentrate in you and on what you have to show and say. 12                                         . Not surprisingly, each particular type of exhibition has its own individual benefits to offer to exhibitors. Consumer shows can be    13       busy, with a wide cross section of visitors, which may be what you want from an event. Trade exhibitions generally tend to have a smaller, tighter attendance，containing a higher percentage of    14       customers, assuming you have picked an     15      show. Private events provide the greatest flexibility with regard to location,    16       and price. 17 .