Fill in the blank in the following summary of the Text with a word given in the box. layout define convenience synonym marketing promotion Any marketer firstly needs to understand the definition of (1)___ when he starts out in the industry. Briefly it is putting the right product in the right place, at the right price, at the right time. The marketing mix is always considered to be important. It is often used as (2)____ for the 4Ps. The 4Ps consist of product, price, place and (3)____. Learning to (4)____ the four elements can help to understand the mix better. Besides the 4Ps, there are also other mix models, such as 7Ps, which include the first 4Ps, plus people, processes and physical (5)____, and 4Cs, which consist of customer,cost, (6)____ and communication.