Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customers'awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers.'Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives:displaced expression of desire, and the production of a code of social values through the use of differential signs'(Baudrillard). The reason for imageoriented customer behavior is probably that customers'lifestyle has been continuously virtualized by paying much attention to 'Virtual Reality'. The evidences can be traced from computer games and Hollywood movies, in which customers'preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings.'A need is not a need for a particular object as much as it is a'need'for difference.' (Baudrillard) The typical example is Apple Computer's IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainmet. More Attention to the Image of Product Main comparisons Contexts Different aspects 1.________about by people when they are shopping. In the past, people think more about the 2.________ of the goods. People today are more easily 3.________by the 4.________of product and the buying atmosphere. Different 5.________to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6.________and there should be more effective 7.________ with customers. More details worth noticing The 8.________for imagecentered behaviour Influenced by  computer  games and Hollywood movies, people's 9.________is virtualized. 10.________are given to prove  the importance of image Apple Computer's IMAC/Disney Fairyland/Las Vegas