To develop a marketing strategy begins with identifying and analyzing a target market. This step (144) listing common characteristics of the group of people the seller wants to reach. Suppose a company wants to sell an electronic device to teenagers. At first, the marketing director compiles a list of popular teenager' s television programs, favorite singers, and sports figures to use them as an effective means to identify (145) teenagers are interested in. The company also determines color and design preferences of thirteen-to eighteen-year-olds. Next, the marketing director works with artists to design the device and decides (146) stores to stock, what kind of advertising to use, and how much to charge. When a marketing plan persuades the target group of consumers, the selling strategy is a success. (44)