Case Study 2 Rita and Mike are colleagues in a marketing firm. O ne morning Mike drops into Rita ’ s office to discuss a project with her. A s Mike presents his ideas, Rita nods and says “ Um ” , “ Uh huh ” and “ Yes ” . W hen he finishes and asks what she thinks, Rita says, “I really don ’ t think that plan will work out. ” F eeling misled, Mike demands, “ Then why do you agree the whole time I presented my idea? ” Completely confused, Rita responds, “ What makes you think I was agreeing with you? ”