Which of the following is true with regard to value-added pricing?
A.
Companies that practice value-added pricing typically match the competition by cutting prices.
B.
Companies practicing value-added pricing differentiate their offers by attaching value-added features to offerings that, in turn, justify higher prices.
C.
The intrinsic value of products sold by companies practicing value-added pricing is far less than their actual selling price.
D.
Companies practicing value-added pricing primarily rely on cost differentiation.