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【简答题】
某汽车专营店2012年初在北京成立，地处国际商务区，主要经营中高档轿车。为了实现轿车销售开门红，该商店通过路牌、橱窗、传单、旗帜、报纸等做了大量宣传工作。开业当天，彩旗飘扬，礼乐声声，宾朋满座，举行了隆重的开业典礼。尽管该商店在促销方面做出了较大努力，但由于轿车市场竞争十分激烈，第一个月的销售业绩很不理想。商店管理层分析认为，在信息化、网络化时代，仅仅依靠传统媒介宣传可能存在较大局限性，应当开通本商店的网站，并通过网络广告扩大宣传，进而促进销售。于是，商店经理把通过网络广告促进销售的任务交给了营销部经理，并要求在2个月内做出成效。
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