Zuma Co(Zuma),a sportswear manufacturer, has recently teamed up with Muzic Choice, a music streaming service, to develop a mobile app that matches users' favourite music to the intensity of their workout. The board at Zuma hope to gain a better understanding of how the types of sports clothing and equipment that it develops can be used to complement the technologies(ie mobile apps) that its customers are likely to use in the future. Which of the World Economic Forum's strategies for creating disruptive business models best describes the situation involving Zuma Co and Muzic Choice?