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【单选题】
( ) 理论认为 , 网络的出现为企业和顾客提供了直接交互式营销网络渠道 , 企业和顾客可以直接在网上展开交互式营销活动 , 顾客可通过网络直接向企业下订单付款 , 顾客对企业的营 销努力有一个明确的回复 , 企业可以统计到这种明确回复的数据 , 由此对营销活动的成效作出评价。从而使营销具有可测试性、可度量性和及时改进性等特点。
A.
直复营销
B.
硬营销
C.
软营销
D.
网络整合营销
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