Comprehension:Read the materials and answer the questions: Pepsi's Advertisement Pepsi initially defended the “global message of unity, peace and understanding” that it meant to portray with its advertisement featuring Kendall Jenner as a model who leaves a photo shoot and joins a protest. The company defended itself against widespread criticism from viewers who believed the ad trivialized recent protests and the Black Lives Matter movement. Even Bernice King, daughter of Martin Luther King, Jr., responded to the ad, saying, “If only Daddy would have known about the power of Pepsi.” Eventually, Pepsi did the right thing by pulling the ad and admitting it missed the mark; however, its misplaced apology was directed towards Kendall rather than the protesters, the movement and any viewers who were offended by the video, causing further backlash. If Pepsi had been quick to admit its mistake and apologize right away, it would have cut short the life of this PR crisis.