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【单选题】
广告作为一种营销工具和手段,不仅仅限于商业范畴,它所营销的不仅是商品和服务,也包括( ),广告包括商业广告和非商业广告。
A.
商品广告
B.
观念和主张
C.
广告终极目标的指向性
D.
经济利益
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举一反三
【单选题】Which sentence about ethics is not correct?
A.
Ethics refer to the rules we use to determine good and evil.
B.
Ethical rules may be grounded in cultural traditions.
C.
If you do not follow the ethical rules in speaking, you risk losing your credibility.
D.
Ethical concern is not an issue in publis speaking.
【单选题】直接融资中最常见的是( )融资,有时人们甚至把直接融资等同于证券市场融资,把发展直接融资市场等同于发展股票和债券市场。
A.
货币
B.
股票
C.
实物
D.
股票和债券
【单选题】目前各国药典法定检查热原的方法是( )
A.
大鼠法
B.
鲎试验法
C.
狗试验法
D.
家兔法
【单选题】Which issue is considered from the legal approach?
A.
If a bureau merely refers a visitor to its list of members or destination partners, its legal responsibility is significantly reduced.
B.
The CVB must represents all its members or partners in a fair and balanced way. If they don' t do this, they might cause ethical issues.
C.
If the customer really wants to know the “best” places, the smart CVB representative will ask a number of questions to make a balance.
【单选题】目前各国药典法定检查热原的方法是( )
A.
家兔法
B.
狗试验法
C.
鲎试验法
D.
大鼠法
E.
A 和 B
【判断题】遥感概念是20世纪40年代提出来的。
A.
正确
B.
错误
【单选题】金融市场的融资方式是( )。
A.
直接融资
B.
间接融资
C.
直接融资与间接融资并存
D.
自由融资
【单选题】If ethical issue is involved in your study, usually you need to get approval from which of the following organizations?
A.
Ethics Committee or some kind of institutions
B.
the Students Union
C.
the Medical club of your school
D.
your department
【判断题】Coverage error can become an ethical issue if a particular group is intentionally excluded from the frame.
A.
正确
B.
错误
【简答题】Look at it this way: if we improve ( ) our brand image by launching a new line of ethical products, it is going to address ( ) the trust issue.
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