(1)In surveys of what people think about advertising, one of the most common and consistent complaints is that it is annoying to see the same old stuff over and over again. (2)Yet even though repetitive advertising is regarded as irritating, there are a couple of reasons why advertisers continue to use it. (3)First of all, repeated ads are cost-efficient. (4)With the high cost of creating and producing new advertising ideas and slogans, it makes sense to stick with proven winners. (5)In addition, the familiarity brought about by repeated exposure to advertising has been found to create attraction and liking. (6)How familiarity can result in sales can be seen in a typical trip to the grocery store in search of a laundry detergent. (7)We go to the detergent section and see a staggering array of brand names. (8)Because it doesn’t much matter which one is purchased, we may simply reach for the most familiar one—and chances are it is familiar because we’ve heard and seen the name on television commercials over and over again. (9)Research studies have confirmed that more exposure results in increased liking. The major supporting details of the paragraph are introduced with the transitions first of all and