【单选题】Which of the following is true of value-based pricing?
A.
The targeted value and price drive decisions about what costs can be incurred and the resulting product design.
B.
Value-based pricing is mostly product driven.
C.
Value-based pricing involves setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for its effort and risk.
D.
The marketer usually designs a product and marketing program and then sets the price.