Chinese young people are becoming more environmentally aware. The trend is significant enough to influence global business strategies, according to a report by Business Green, a digital publisher on environmental issues. The research was based on a survey of 2,800 young people across six countries. It found that 83 percent of 18 to 25-year-olds in China would be more loyal to a brand if they could see it was reducing its carbon footprint. In contrast, just 57 percent of US respondents( 受访者 ) made the same claim. Globally, 78 percent of young people said they want their favorite brands to reduce their carbon footprint. Again those in China showed the highest demand for emission ( 排放 )reductions, with 88 percent calling on firms to cut their footprint. South Africa came in second place with 86 percent of respondents calling on companies to reduce their impact ( 影响 ). The US lagged far behind, with only two thirds of respondents demanding more actions from big brands. Tom Delay, chief executive of the Business Green, said that the survey results revealed how Chinese consumers could lead the global demand for greener goods. “Sixty percent of young adults questioned in China would stop buying a product if its manufacturer refuse to commit to measuring and reducing its carbon footprint, compared to just 35 percent of those in the US,” Delay said, “ It is the Chinese, not the US consumer, who really holds the key of the demand for new, low-carbon products to deliver an environmental economy. ”