Choose one question to answer from the following four questions based on the case " Tweet Tweet: What’s Your Business Model? ": 1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? 2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service? 3. What are Twitter’s most important assets? 4. Which of the various methods described for monetizing Twitter’s assets do you feel might be most successful?