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【判断题】
力作用于质点 不一定作功 ,但必定产生冲量。A.
正确
B.
错误
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举一反三
【单选题】________ emphasizes personal selling to potential customers rather than mass media advertising.
A.
Pull Strategy
B.
Push Strategy
C.
Direct Sales
D.
Retailing
【单选题】One of the disadvantages of personal selling lies in its ______.
A.
competition
B.
flexibility
C.
complexity
D.
heavy cost
【简答题】personal selling
【简答题】personal selling
【单选题】In the context of personal selling, which of the following is not an effective practice?
A.
Requiring the salesperson to be a representative of the whole company rather than just his or her department
B.
Allowing the sales force to aid in the marketing information function
C.
Expecting salespeople to present the advantages and disadvantages of their products to help the customers buy
D.
Adjusting personal selling techniques according to cultural influences and other factors
E.
Limiting the sales job and selling only to the salespeople in a company
【单选题】Personal selling is particularly important for retailers selling:
A.
online services.
B.
discount items.
C.
products that are complicated or expensive.
D.
to younger consumers and in big-box stores.
E.
in extreme value retailing.
【多选题】Which of the following are disadvantages of personal selling over other promotional activities?
A.
The marketing message can be tailored to suit the potential buyer's needs.
B.
Personal selling is time-consuming.
C.
Personal selling has a more limited reach.
D.
Personal selling is relatively expensive.
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