[Ex. 3] Translate the following passage into Chinese. The 7 E-commerce Business Structures Not all e-commerce businesses are the same, and not all successful e-commerce businesses are the same. However, all the successful ones do fit into similar moulds. By consciously building your business based on one of these structures, you will build a better business faster. The 7 E-commerce business structures were created based on wide experience of e-commerce businesses. Whichever one you have fundamentally influences every facet of your business, so if you want to succeed fast you need to pick one and stick to it. Online Only-the only way to see the products is online. Mail Order- a transactional website plus a printed catalogue, and possibly one or two physical stores. Big Bricks and Clicks- lots of physical stores and an e-commerce website. Boutique Bricks and Clicks-just one or two physical locations plus the e-commerce website. Mainstream PiggyBack-using the likes of Amazon or eBay to market the products, with no website of their own. Niche PiggyBack-where sellers of similar products come together to market more easily, usually retaining their own blog or e-commerce sit elsewhere, too. The craft world (Etsy,Folksy), hotels (hotels. com, laterooms.com), jewellery (Boticca), and books (abebooks.co.uk) are just handful of examples. Full Multichannel-Using multiple shops, catalogues, and e-commerce-by far the most complex and most difficult to achieve and run (e.g. Bravissimo, Crew Clothing, Next). If your e-commerce business is to be successful it needs to fit into one of these seven structures. Over the years it may progress between them-so you may start on a Niche PiggyBack structure, move to an Online Only, and finally a Boutique Bricks and Clicks.