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【简答题】
写出下列光纤专业词汇的中文解释:Intermodal dispersion __、Intramodal dispersion ___、Chromatic dispersion ____、Material Dispersion ___。
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【单选题】In terms of co-branding, the highest risk strategy is:
A.
ingredient branding.
B.
cooperative branding.
C.
complementary branding.
D.
flanker branding.
【单选题】Alliance or co-branding works best when:
A.
the two brands are unrelated.
B.
a well-known brand is attached to a lesser-known brand.
C.
a private label is co-branded with a manufacturer's brand.
D.
it builds the brand equity of both brands.
【单选题】Co-branding allows customers to purchase products from two or more name-brand retailers at one store location. Which of the following statements about co-branding is false?
A.
they offer potential customers convenience by satisfying needs at one place
B.
they boost brand awareness
C.
they create relatively few logistical challenges
D.
they increase customer spending per transaction
E.
all of the above are true
【简答题】What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.
【单选题】Co-branding or alliance branding can take the following forms, except :
A.
flanker brand
B.
ingredient brand.
C.
cooperative brand.
D.
complementary brand.
【判断题】Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.
A.
正确
B.
错误
【判断题】Co-branding occurs when retailers and wholesalers create their own store brands.
A.
正确
B.
错误
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