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【单选题】
电梯公司是世界上最大的电梯、自动扶梯和自动走道的制造、安装和服务公司。2003年公司总裁鲍勃在主持公司年度会议室,为公司提出了一个愿景:超越自己,在提供卓越服务方面成为世界范围内所有公司——不仅仅是电梯公司——公认的领袖。为了追求服务卓越,电梯公司未来的参照标准是像UPS这样具有类似核心业务的快递承运商与包裹递送公司。从基准分析方法判断,鲍勃的观点是基于A.
竞争性基准
B.
过程或活动基准
C.
一般基准
D.
顾客基准
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