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【单选题】
（ ）是指流通于银行体系以外的现钞，包括居民手中的现金和企业单位的备用金。A.
M0
B.
M1
C.
M2
D.
M3
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皮皮学刷刷变学霸
举一反三
【单选题】Lengthening a product line beyond its current range is referred to as product line ________.
A.
filling
B.
strengthening
C.
mixing
D.
stretching
E.
widening
【单选题】When a company begins marketing a new product line in addition to its existing product lines, it has done which of the following?
A.
expanded the length of the product line
B.
expanded the width of the marketing mix
C.
expanded the depth of the product mix
D.
expanded the width of the product mix
E.
used a contraction strategy
【单选题】__________ is the number of items within a product line.
A.
Brand equity
B.
Product line breadth
C.
Product line depth
D.
Product mix depth
E.
Product mix breadth
【简答题】烟雾进入离子感烟式火灾探测器时,烟雾离子对带电离子的 作用使电离室特性曲线发生变化。
【简答题】The major product line decision involves product ________, the number of items in the product line.
【单选题】________ occurs when a company lengthens its product line beyond its current range.
A.
Product line filling
B.
Product line stretching
C.
Co-branding
D.
Niche marketing
E.
Market diversification
【单选题】________ involves adding more items within the present range of the product line.
A.
Market diversification
B.
Brand extension
C.
Product line filling
D.
Upward product line stretching
【单选题】Expanding a product line by adding more items within the present range of the line is known as product line ________.
A.
stretching
B.
widening
C.
strengthening
D.
mixing
E.
filling
【单选题】________ involves adding more items within the present range of the product line.
A.
Market diversification
B.
Brand extension
C.
Product line filling
D.
Upward product line stretching
E.
Downward product line stretching
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