1 writing is selling. Your resume is an advertisement for what you can bring to an 2 . Similar to the newspaper and TV advertising, your resume must 3 readers’ attention in the first few seconds and persuade them to believe you can do what you say. So when preparing a resume, emphasize information that is relevant to the job you want and shows you are 4 than other applicants. Contact information, education, and experience are commonly contained in a resume. Activities, honors and references should be included if possible. To emphasize these 5 , put them in headings and provide details.