【简答题】Complete the following summary of Text I, using the words in the text. Public relations (PR) (1) h_________ about bad news and (2) p___________ politicians, companies and celebrities is to secure posi...
【判断题】Bruce is talking to Bill about the new marketing plan. Watch the video clip and tick (√) those statements that are true. u01p41.mp4 clarify v. 澄清;阐明 objective a. 客观的 involve v. 包含;牵涉;使卷入;使参与 outstandi...
【简答题】Work in pairs and answer the following questions about the Text. 1. What is the definition of marketing? 2. How many marketing mix models are given in the text? What are they? 3. What elements does t...
【单选题】A good way to think about the S-T-P process is that it is an analytical approach that helps the firm make important ‘where’ (target market _______) and ‘how’ (product positioning) marketing strategy d...
【简答题】Before a company starts a new p___1____, they must collect and study information about what people want and need. So, they do m_____2________. The boss of the company needs a lot of information...