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【单选题】
2012年3月1日，甲公司从二级市场购入乙公司发行的股票1090万股划分为交易性金融资产，每股价格10元，另支付交易费用10万元。乙公司于3月5日宣告按每股分配0．1元的比例分配现金股利，甲公司于3月10日收到现金股利100万元。3月20日，甲公司以每股11元的价格将股票全部出售，另支付交易费用10万元，则2012年3月甲公司应确认的投资收益为（ ）万元。A.
1100
B.
1090
C.
1080
D.
980
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【判断题】Website positioning refers to the target market or consumer groups of the website. ( )
A.
正确
B.
错误
【单选题】The first part of the marketing strategy describes the target market, the planned product positioning, the sales, profit goals, and ________.
A.
market share
B.
the secondary market
C.
life-cycle duration
D.
the competition
E.
the competition's anticipated reaction
【简答题】Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
【单选题】What is the function of market positioning?
A.
It will make consumers universally like your product and buy it.
B.
It will make prospective consumers recognize its benefits and compare with competitors.
C.
It will give your product or service brand identification.
D.
It involves analyzing each market segment and developing a distinct position for each segment.
【判断题】For correct market positioning, it is necessary to conduct domestic market research, but it is not necessary to study foreign markets. ( )
A.
正确
B.
错误
【单选题】This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B)
A.
Marketing Plan
B.
Marketing management process
C.
Market research
D.
Market procedure
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